Home / Brand Story / Brand Milestones

  • 2003

    Establishment of “For Beloved One”

  • 2004

    The world’s first bio-cellulose facial mask was launched

  • 2005

    Bio-cellulose facial mask named the best-selling product at Cosmed, Taiwan’s second-largest drugstore chain

  • 2009/3

    Launched in China, scoring the best-selling brand at SEPHORA, an international cosmetics retailer

  • 2009/6

    Stepped into Hong Kong market by establishing the first flagship store

  • 2010/12

    Set up Hong Kong International Airport shop, marking the first Taiwanese skincare brand to do so

  • 2011/4

    Established first beauty counter at Shanghai Huaihai Parkson

  • 2011/6

    Opened flagship store in Taipei 101, becoming the first cosmeceutical skincare brand to set up beauty counter there

  • 2011/7

    Entered Singaporean market via SEPHORA

  • 2012/9

    Set up beauty counter at SOGO Sanduo, Kaohsiung City

  • 2013/6

    Established “For Beloved One Twilight Foundation” to make contribution to society in line with corporate social responsibility

  • 2013/5

    Entered Malaysian market via SEPHORA

  • 2013/10

    Set up beauty counter at Taipei Far Eastern Department Store (Baoqing store)

  • 2013/11

    Entered Thailand and Indian markets via SEPHORA

  • 2014/5

    Opened “For Beloved One” flagship store at China Tmall

  • 2014/9

    Set up highest sales record ever at COSMED’s cosmeceutical festival

  • 2014/10

    Set up beauty counter at Taipei Breeze Center (Song Gao store)

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